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Branding and Advertising
Tips from an award winning brand
Mar 25
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Wendy Gardner
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Branding and Advertising
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February 2024
The race to the bottom
What's inside...
Feb 14
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The race to the bottom
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December 2023
The illusion of choice
who owns who
Dec 8, 2023
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Wendy Gardner
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The illusion of choice
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October 2023
Happy chemicals
Why You’re Unhappy: Biology vs Politics
Oct 17, 2023
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Wendy Gardner
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Happy chemicals
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August 2023
What's inside?
all day all year cream
Aug 23, 2023
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Wendy Gardner
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What's inside?
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Ingredient Sources?
Mildly Woo - Tarot involved
Aug 11, 2023
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Wendy Gardner
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Ingredient Sources?
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Fish lips - collagen's dark story
This is a supplementary piece for another article I’m writing. Back in 2003 when I was studying aromatherapy and product development one of the tutors…
Aug 11, 2023
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Wendy Gardner
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Fish lips - collagen's dark story
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July 2023
Are you a Pluviophile?
I’ve always loved the smell in the air when rain falls in summer. To my nose it smells like ‘warm rain’. Whether it’s landing on concrete, tarmac or…
Jul 9, 2023
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Wendy Gardner
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Are you a Pluviophile?
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Distillation
One of the joys of Summer is the harvest of flowers to transform into liquid essences Here’s an old video of me testing out my new copper still. It’s a…
Jul 1, 2023
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Wendy Gardner
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Distillation
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June 2023
What is bisabolol?
I randomly picked an ingredient from the listing yesterday - bisabolol. I have some (natural) version in my store cupboard. So what the heck let’s take…
Jun 27, 2023
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Wendy Gardner
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What is bisabolol?
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What's inside?
SKKN eye cream
Jun 26, 2023
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Wendy Gardner
1
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What's inside?
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It’s not what you know, but WHO you know.
In my email from the cosmetics industry this week, they gushed about Charlotte Tilbury joining the app bandwagon. To improve women’s confidence by…
Jun 24, 2023
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Wendy Gardner
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It’s not what you know, but WHO you know.
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